A brand campaign for Gather Glass, the London glassblowing studio founded by Phoebe Stubbs, in partnership with Nation of Artisans. The campaign expressed what makes Gather’s handblown glass true artefacts, by introducing audiences to the long heritage of glassblowing, unique design sensibility and deeply hands-on process behind it — finding ways to make Phoebe’s perspective, practice, influences and innovations as compelling as the objects themselves.
Aetia shaped the editorial direction and produced a suite of films designed to work across brand and social channels, from a hero documentary exploring Phoebe’s approach to glass and design, to social-first process films, ASMR cuts, product storytelling and founder-led interviews. Released through Nation of Artisans alongside Gather’s own platform, the campaign created a richer portrait of the studio and its founder, bringing audiences closer to the process, personality and point of view behind the brand.
